Prof. dr. Bart Wille

Ghent University

Jingle-jangle fallacies: the incorrect assumption that two things are the same because they are described using the same (or similar) term, or the incorrect assumption that two things are different because they are described using different terms.

We scientists generally like to define the concepts we work with precisely. Yet these jingle-jangle fallacies are also becoming a very important problem in our field. This is particularly true in leadership literature, where “new” styles are springing up like mushrooms. An explanation? (Some) scientists enjoy being able to launch a new idea; to be able to attach their name to an innovative concept; to be able to leave their mark on a new line of research.

None of this is appropriate, and it is certainly not productive. For those in the field who wish to work with these concepts in a responsible manner, there is a risk of confusion. In addition, it naturally opens the door to bad practice.

Do we need yet another book on HR?

If the intention is to introduce (once again) a number of “new” concepts, then I would be rather sceptical. But this book, which aims to clarify a selection of 50 frequently used concepts, I can only recommend. All the more so because the concise description is always followed by a preview of how a concept can be put into practice. I am already looking forward to the next series of 50.

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